QR menu ordering system Malaysia is nowadays a norm like its predecessor, print menus. Although the latter are still included in many restaurants, the use of QR codes became more prevalent as time progressed through and post-COVID pandemic. What makes them better than print menus? How convenient are they?
Faster Service
One of the prominent improvements of a QR menu is increasing the speed of food service. As soon as guests are seated, they do not need to wave for a waiter or any other staff to come to their tables for ordering. Instead, they can instantly place their orders through their mobile devices and simply wait for their food.
Easier menu updates
Since the QR code is hosted digitally, the menu can be easily updated within seconds. If a particular dish runs out, it can simply be removed or placed a disclaimer about its unavailability. This removes the necessity to make the effort and payment of reprinting menus and having to explain the removal of certain food items.
Improved hygiene and safety
The COVID pandemic made many people shift towards contactless payments in order to reduce or eliminate physical contact with others in case a staff member is unknowingly infected with the virus. Handing out printed menus around restaurants and paying in cash without sanitations may increase the risk of infection, even in the post-pandemic era.
QR codes and other contactless systems greatly help reduce physical contact without bogging down the dining experience. Some restaurants may also have a collection point system to further minimize physical contact.
Marketing and feedback
QR codes can make excellent marketing assets. When scanned, special offers and promotions can be upsold towards customers, as well as encouraging them to follow social media pages of the respective establishment. This is also easier when customers are already using their mobile phones for scanning to begin with.
Besides, a QR code is also a tool to collect customer receptions. The technological convenience makes leaving reviews much more likely and immediate, allowing businesses to utilize feedback to improve their businesses.
More enticing images
The limited spaces of printed menus often discourages the inclusion of every meal’s image to avoid clutter. Even with wordy descriptions, it may not be enough for customers as the imagination could only go so far before the actual food arrives.
With a QR menu ordering system, the limitation is removed and customers can always be attracted to the visuals of all included food items before reading the menu in detail. After all, first impressions count. This however, does not diminish the importance of food photography to effectively seduce hungry customers into ordering them!
Cost and food waste reductions
A QR menu eliminates the necessity and cost to print and reprint reusable or disposable physical menus whenever they need to be updated. The same system also saves staff costs and creates good labor efficiency. QR codes enable managers to manage their restaurants with fewer servers thanks to the digital speed and convenience.
Some QSRs are removing phone and counter orders, instead orders can be placed entirely online or through scanning QR codes.
Food is less wasted with the implementation of the system because it not only reduces the chance of inaccurate orders and miscommunications, the menu also allows the addition of last minute specials to quickly sell items that are close to their expiry date.